About Us

 

This is the story about how client (Tayla) and hairdresser (Kim) came together to create your new cult status beauty tool, the Filtered Beauty Shower Purifier.

Since 2018, Kim has been Tayla’s trusted hairstylist (therapist at times) and the two formed a special bond from the get-go. Kim, who owns one of the most reputable blonde specialist salons on the West Coast, always made sure Tayla left her salon with the brightest, creamiest blonde locks.

“I would always leave the salon feeling incredible with the most gorgeous shiny blonde hair. The compliments would fly in from the moment I stepped out of the salon. I soon noticed after a few washes, that my hair was becoming slightly dull and yellow and the compliments started fading as quickly as my hair” – Tayla

When Tayla mentioned the issue, Kim went through the usual list of suspected causes – was she coming in for regular appointments – YES, was her hair lifted correctly – DUH… she never even needed a toner… does she use heat protection and salon grade haircare – OF COURSE and does she ever swim in chlorine - NEVER. Tayla was doing everything right – so what was the issue?

“I started noticing a pattern with my clients, particularly with those who worked in the mines, where not only was their hair discolouring, it was becoming dry and brittle. After lots of research, the only thing I could put it down to was the chemicals and minerals present in their shower water that was clearly affecting their hair quality” – Kim

Kim quickly began recommending to all her clients that they head down to the local hardware store and purchase a shower filter. Many, including Tayla, didn’t really know what they were looking for and as a result, never invested.

Fast forward to 2021 and Tayla began working for Kim full-time. They were constantly educating their clients and followers through social media about the negative effects of unfiltered shower water and really encouraging them to invest in a shower filter as it really is, one of the easiest things you can do to improve your hair, skin and overall health!

It was when we started getting an exponential interest from clients and followers about what to look for in shower filters that we had our LIGHTBULB MOMENT and Filtered Beauty was born.

What is Hard Water?

In Australia, hard water is a problem for about 90% of households. Our water comes from different places like rivers, dams and underground reservoirs, and as it travels and gets treated, it picks up minerals and metals along the way. Water
companies use chlorine and other products to clean it up, but that makes it worse. When the water gets heated in hot water systems, it can make the mineral and metal levels even higher. Plus, the copper pipes used in plumbing can add more copper and lead to the mix. All these nasty things, including fluoride, magnesium, calcium, aluminum, pesticides and more, can mess with your hair, skin and overall health.

How Hard Water affects you?

Hard water isn't great for your hair and skin. It can leave your hair dry, brittle and kind of lifeless, especially if you're blonde, you might even notice some weird yellow or brassy tones. Plus, it could make your hair fall out more and your scalp feel super dry. Showering with hard water can leave this gross
residue on your shower and make your skin feel all dehydrated, itchy and tight
afterward. It might even mess with your skin, giving you eczema, psoriasis or hives because of all the minerals in it. And, oh yeah, it could speed up the aging process too. It's not just about looking though; hard water can mess with your health too, making asthma or breathing problems worse and irritating your eyes. So yeah, hard water? Not the best!

How does Filtered Beauty help?

Our shower filters come with an advanced 15-stage filtration process, getting rid of not just the toxins and chemicals we just talked about, but also pumping in beneficial minerals and Vitamin C. With KDF 55, Calcium Sulfite, Activated
Alumina, Activated Carbon and High Chlorine Balls working together, they ensure the highest level of filtration possible, removing over 95% of chlorine, as well as cutting down on heavy metals, chemicals, pesticides... And the added vitamins and minerals like Zeolite, Vitamin C, and Tourmaline? They give your
hair and skin a boost, bringing back their natural vitality. Especially Vitamin
C, known for keeping your skin firm and youthful, tackling skin issues,
dryness, lines, wrinkles and kickstarting collagen production. It's basically
like an anti-aging superhero!

After two years of asking for a bath alternative, we have finally launched our bath tablets, specially designed to remove chlorine from your bath water. They are perfect for the whole family, especially those dealing with eczema. Chlorine can be harsh on the skin, often aggravating eczema and other skin conditions.
Our organic bath tablets neutralise chlorine, creating a gentler bathing environment that helps soothe irritated skin and prevent flare-ups. By reducing the chemical load in your bath water, these tablets allow everyone, from your
little ones to adults, to enjoy a relaxing soak without the worry of triggering eczema or causing dryness.

Have to see it to believe it?

Wondering whether Filtered Beauty will work for you? See the transformative results for
yourself! With over 12,500 satisfied customers and recommendations from hairdressers and skin clinics across Australia, why not give it a try? Achieve the radiant, glowing look you've always wanted with Filtered Beauty.